Local Success

Let's Talk Local

There's something special about running a local business, knowing your customers personally (and not because of a detailed database listing), and really seeing the difference you make in their lives. But it's more challenging than ever to run a local business. The good news is that you don't have to do it alone, and there are more tools than ever available to help you be successful and continuing to make a difference for years to come.

Whether we work together on something specific or we go through your business from top to bottom I want to see your business thrive. Below I'll share some of the areas I can help you in, if you're looking for something specific or different, or ready to get started, you can fill out the form at the bottom of the page.

Marketing

Marketing your business is one of the ways to make sure that people know about you and you continue to generate business. We can go over your options and tune-up what you've been doing, whether it's local mailers, local sponsorships, newsletters, social media marketing, and local partnerships, just to name a few.

Online Presence

Even though you're focused on generating income locally and not virtually, it's absolutely essential to have an updated online presence, which includes a social media presence, a presence on local listing pages and your own website. The first place that people will search for you and go to learn about you is online. If your online presence isn't sufficient or doesn't give people the information they need they'll go elsewhere.

Growth

We can take a look at what you're offering and generate some ideas on how you can add to your current services or products to reach more customers or increase the ways you serve your current ones. If you're not currently offering anything online, we can also talk about virtual options and ways you can get your great organization into more hands. We can also talk about making sure that what makes your business special and different is clearly presented and you stand out among the other businesses who offer similar products and services to what you do. We work on getting you organized so that everything flows smoothly and works for you, rather than against you.

Why Laura?

I believe that local businesses are a necessary and important part of our world. I believe that by going completely virtual many businesses are missing out on customers. That said, the virtual world has created more competition and forced local businesses to really clean up their act or suffer. Local businesses can succeed, but it's more necessary than ever to innovate and really provide an excellent experience to your customers, and give them a reason to shop in-store. I hate seeing the 'For Rent' signs in the windows when I walk or drive down local streets, especially in areas where there could be lots of thriving stores. Business isn't the same as it was 20 years ago, much has changed, and if you want to be successful today, it's likely that you'll have to make some changes so that you can be more visible and compete more successfully with all the other businesses who offer what you do.

I've worked with businesses in just about every industry and can help you with both improving and innovating your business locally as well as competing with the virtual businesses who are trying to take over.

Let's Talk Turkey

Much like the general coaching and consulting services I offer virtually, we can work together just once, once in a while, on a monthly basis, or on a weekly basis. If you are just looking for information and answers to your questions, we can do that. If you want to do a brainstorming session, we can do that. If you want to go through your business from top to bottom and work on everything, we can do that too! Sessions start at $60.